Course restricted to BMGT Majors.

Prereq: BMGT301 and BMGT350.

This course introduces students to quantitative methods for measuring and optimizing the value of customers. Students will learn to transform transactional and CRM data into strategic insights about customer acquisition, retention, and lifetime value. Through practical exercises in Excel, students will develop skills in customer-base auditing, CLV modeling, and data-driven marketing strategy development. The course emphasizes both technical skills and business applications across various industries, preparing students to leverage customer analytics inmarketing decision-making.