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Courses - Spring 2026
COMM
Communication Department Site
COMM775
Seminar in Persuasion and Attitude Change
Credits: 3
Grad Meth: Reg, Aud
Prerequisite: Permission of ARHU-Communication department.
Formerly: SPCH775.
This seminar will concentrate on the problem of making message strategy decisions. Course content will consist of study of both theoretical and empirical research on attitude and attitude change in persuasive communication.