Information technology has enabled the transformation of firms, markets, and industries. Amazon is in the process of transforming the publishing industry and has been highly disruptive for booksellers and increasingly for publishers. The digital camera transformed the process of capturing and sharing images. Kodak invented the digital camera, but how did the managers at Kodak respond to digital photography? What is the smartphone doing to low-end digital camera manufacturers? This course examines how to identify transformational technologies and develop strategies to take advantage of them through a set of videos, readings, individual, and team assignments.